This badge is issued for participation in a guest lecture "The duo of business strategy and marketing" delivered by Gintarė Krikščiūnienė, (Director of Šypsenos akademija UAB), and Elvinas Jakimovas, (Marketing Manager). During the event which was held on 22-10-2024, the ideas how successful marketing is not just about creative advertising and a strong message, and successful business is not just about a good product idea - it is much more complex than that were presented. The lecture also highlighted why data mining and data mining are just as important in marketing as good copywriting. The moderator of the lecture is Assoc. Prof. Dr. Jolanta Nalivaikė. Competences acquired:
- Analytical thinking
- Time management
- Initiative and responsibility
- Creativity
- Financial and economic literacy
The event was organised by VILNIUS TECH Faculty of Business Management