The badge earner engaged in planning a youth work advocacy campaign. While working in an (international) team, the earner followed the advocacy campaign planning sheet to prepare a proposal for the youth work advocacy campaign. During the collaborative work, the person contributed to producing samples of advocacy campaign content, activities and products.
The youth work made a campaign plan which included at least the following:
- Target group. Who is the primary and secondary beneficiary of the advocacy campaign?
- Topics. What needs and rights does the campaign address?
- Message. What is the main campaign message?
- Stakeholders. Who are the stakeholders you want to influence through the campaign?
- Tactics. Which tactics will you use to achieve impact?
- Content & Activities. What advocacy content and activities (in-person and online) do you need to produce/organise?