#Design value

#Be accountable

#Guide action

#Analyse the context

#Be innovative

#Define problems

#Be curious and open

#Think sustainably

#Assess impact

#Behave ethically

#Recognise the value of ideas

#Imagine

#Identify, create and seize opportunities

#Focus on challenges

#Uncover needs

#Share and protect ideas

#Develop ideas

#Think strategically